Managing Partner
Feliz Hospitality Consultants, LLC

Lectured April 12, 2000 

Feliz Jarvis is executive vice president of sales for LQ Management LLC, one of the largest operators of limited-service hotels in the United States. Based in Dallas, the company operates and provides franchise services to nearly 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn and La Quinta Inn & Suites brands. 

Feliz joined La Quinta in 2002. Since then, she has created a strong sales organization that has increased La Quinta's share of the corporate-travel market. As a member of the company's leadership team, she also provides support for property-level sales training, marketing promotions and service initiatives.

Feliz has more than 30 years of experience in the hospitality industry in various roles including sales, operations, strategic planning, revenue management and consulting. She has worked with the Billingsley Company, Bristol Hotels and Resorts, and Laventhol & Horwath. 

Feliz holds a Bachelor of Science in Hotel and Restaurant Management from the University of Houston. Currently, she serves on the board of trustees for Texas Health Resources, a non-profit health-care system that operates the Presbyterian and Harris Methodist hospital groups in Dallas. She is a former board member for the Dallas Convention and Visitors Bureau. She is married and has two children.